research

Send in the NeuroArchitect - Two Feet and The Brain

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Twenty-somethings More Risk Averse Than Seniors

by: Roger Dooley

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally attractive to both groups.

Gregory Larkin at Stanford University in California, US, and colleagues compared the way the over 65s respond to losing and winning, compared with people aged between 19 and 27.

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Sexy Pictures and Gender Differences

by: Roger Dooley

When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women, according to a new eye-tracking study conducted at the Center for Behavioral Neuroscience (CBN) in Atlanta.

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Green Consumer Behavior – Part III: Changing Behavior without Changing Attitudes

by: David Wigder

Marketers have historically faced an uphill battle when it comes to marketing eco-friendly goods.  Simply put, it is difficult to influence consumer purchase behavior without first impacting attitudes and values.  These values, however, take a concerted effort over a long period of time to change.

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Branding, Customer Engagement, and Neuromarketing

by: Roger Dooley

One of the great buzzwords in recent years has been “customer engagement,” generally taken to mean how emotionally involved customers are with a product or brand.

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Pain, Fear, and Vicarious Learning

by: Roger Dooley

Why do people react with fear when they see a snake, even though they have never been bitten by a snake or even had much contact with the reptiles? New research shows that the same areas of the brain that react to a personal experience involving pain or fear also react to watching someone else exhibit fear in response to the stimulus.

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fame, narcissism and MySpace

by: danah boyd

When adults aren't dismissing MySpace as the land-o-predators, they're often accusing it of producing narcissistic children.

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Brain Improvement to Spark Fitness Boom

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Long Tail Neuromarketing

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Neuro Study Predicts Viral Success

By: Ilya Vedrashko

OTOInsights: "One to One Interactive and Innerscope Research had 25 individuals observe 11 viral videos that were uploaded to NewGrounds.com. Our hypothesis was that neurological measures of media engagement could accurately predict the ratings that the NewGrounds online community assigned to viral content.

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