research

Marketing and the Placebo Effect

Continue Reading

Net Promoter Score under fire?

Continue Reading

Can Moving Images Improve Ad Recall?

by: Roger Dooley

Side-to-side eye movements have been shown to improve memory, according to researchers in the UK and the US. They speculate that the eye movement causes the two hemispheres of the brain to interact with each other more, but a mechanism for the memory enhancement hasn’t been determined conclusively.

Continue Reading

“Research says” – don’t you believe it

by: Dick Stroud

A couple of bits of ‘research’ about the 50-plus have recently been published that the press have picked up chewed around, attached a catchy headline and blurted out.

Continue Reading

High Testosterone Marketing

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals?

Continue Reading

Building Trust: Chemical Neuromarketing

Continue Reading

Study: Taxes Aren’t Painful

by: Roger Dooley

Often, neuromarketing and neuroeconomic research seems to mostly confirm what we already knew, but a study at the University of Oregon produced results that are counter to what one might expect: rather than activating pain centers in the brain, paying taxes activates reward centers - the same areas of the brain that fire in response to food and social interaction.

Continue Reading

Device Measures Engagement Through Face Recognition

Continue Reading

The Joy of Giving vs. the Pain of Buying

Continue Reading

Product Contagion

I recall the first mega-store that opened locally - it happened to be a Meijer store, though now Super Wal-Marts, Super Targets, and other stores that sell everything are common.

It was interesting to watch what other shoppers had in their carts as they checked out - a gallon of milk, a floor mop, khaki slacks, and a chainsaw… one could start a creative writing contest in which entrants had to write a story based on shopping carts full of disparate items.

Continue Reading
Subscribe to RSS - research