research

Use Caution When Asking People What They Want

by: David Armano on Design Research Conference Day 2

It's day 2 at the deign research conference in Chicago.  Steven Herbst of Motorola drove in interesting point home with a video from a focus group.  You have to be careful when putting folks in a "lab environment"—essentially asking them for their opinions.  Watch the video and make your own conclusions.

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ModeMapping + How To Lie With Research

by: David Armano on Design Research Conference Day 1

Day one of IIT ID's Design Research conference is done and I'm already looking forward to day two.  Couple of observations right off the bat:

1. Design and research go hand and hand.
2. Design Research, like any research can be manipulated.

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Marketing to women – old and young

by: Dick Stroud

Saatchi & Saatchi has research showing that consumer electronics manufacturers and retailers are annually missing out on £600m of sales because they are failing to connect with women.

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Repurposing the Corporate Blog to Reach Green Influentials

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Aggregating Green Audiences

by: David Wigder

Online advertisers are increasingly interested in targeting audiences with green affinities and publishers are aggregating traffic in order to provide compelling ways to do so.

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'Want' vs. 'Should' - It's All in The Timing

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The Confounding Complexities of Building Green

by: Joel Makower

A survey released last week by the World Business Council on Sustainable Development found that key players in real estate and construction overstate the extra costs of green buildings by some 300 percent, "creating a major barrier to more energy efficiency in the building sector."

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Facial Coding

When we wrote our recent review of Emotionomics: Winning Hearts and Minds by Dan Hill, our interest in facial coding was sparked. Or, perhaps, re-sparked; when we read Malcolm Gladwell’s Blink, we found his discussion of facial coding to be quite intriguing.

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Preschool Branding?

by: Roger Dooley

This may not be news to parents of small kids, but branding is a potent force even among preschool children. A new study of preschoolers in California shows that kids will even eat carrot sticks if they come in a McDonald’s wrapper.

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Music Changes Grab Attention

by: Roger Dooley

Many forms of marketing incorporate music - often, this is to create a mood or evoke memories of a particular time period. New research shows that changes in the music are what really gets the attention of the listener’s brain:

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