reputation

Building the Ethical Reputation: Strategic CSR in Hospitality

by: Jennifer Rice

Dear reader: this is a white-paper draft, and I’d love your comments (especially if I’m missing anything major in the audit framework) before publishing.

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T-Mobile 'gets it' (video)

by: Alain Thys

A few weeks ago, T-Mobile in the UK appointed Mr. Srini Gopalan as its new CMO. I do not know the gentleman, nor his beliefs, but if there were one message I would give to him is "please don't tell your people to change direction". Because I believe that they are "getting it".

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Change Marketing, Yes We Can (presentation)

by: Alain Thys

I don't know about you, but for years now I've had the feeling there's something wrong in the land of marketing.  After all, we all read that the world has changed. That media consumption has changed.  Consumer behaviour has evolved.  That brands aren't trusted.  That mass media are dead. 

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8 Tools for Online Reputation Management (ORM)

by: Yann Gourvennec

Managing one’s online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a photograph on one’s facebook profile in which he or she is holding a glass of champagne and assuming weird poses (and God knows I came across quite a few counter examples).

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CEOs Not Seeing CSR as Driver of Long-term Success

by: Jennifer Rice

In reading PWC's 12th Annual Global CEO Study, I found the chart on "drivers of long-term success" during the downturn to be insightful on how CEOs view corporate social responsibility.

Specifically, while 63% rate brand strength and reputation as critical to success, CSR falls to the bottom of the pack with only 20% perceiving it as critical.

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New Year's Top Resolution: Managing Your Online Reputation!

by: Christian Smagg

Well, 2009 has arrived, along with the New Year's resolutions and the ever-present pundit predictions. Now that we're on the other side of the New Year, I thought I would share my thoughts on what I feel should be one of the companies' top priorities - and probably their number 1 resolution for this year: Efficiently managing their online reputation.

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Researching before Purchase Increases with Age

by: Dick Stroud

A survey of 1600 UK consumers found that about two thirds of Britons regularly check the Internet for material about an online retailer before committing to a purchase. It appears that consumer-created content, such as online reviews or blog posts, are read by 46 % Britons prior to buying recommendations on a specific product before buying it.

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Futurelab 1000 Days: Futurelab Romania 75

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Letting Primark Engage the Debate

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How to Monitor Blogs: It's about Knowing the Questions You Want Answered

by: Mark Rogers

When we first speak with a brand manager or a PR person they normally ask us these questions:

“What are people saying about my brand in blogs?”

“Can you help me monitor that?”

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