reports

It’s the time of the year where I share my take on the latest CX research published by unwood. Worth pointing out that Nunwood has been acquired by KPMG so is now KPMG-Nunwood. Back to the research titled: A New Era of Experience Branding. You can download this by going to the KPMG-Nunwood website.

What are the Six Pillars that Nunwood has dubbed "the DNA of a successful customer experience?"

I was recently sent an advance copy of the 2015 Nunwood US Customer Experience Excellence Report. The report focuses on best practices in the US market, investigating which businesses excel, why, and how UK brands can learn from US customer experience leaders. (Nunwood is based in London.)

Perhaps it’s seasonal, but the past few weeks have seen a gusher of studies, surveys, analyses, and reports from a wide range of organizations, including three of the Big 4 accounting firms. I’ve perused the latest crop and summarized six of them below.

The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

Last week I was in Dublin attending a conference organized by the Ageing Well Network.