report

The Six Sins of Greenwashing

by: Joel Makower

Is green marketing just a series of lies?

That's one conclusion to be drawn from a new study that examines
hundreds of environmental labeling claims and found pretty much all of
them wanting, suffering from sins of either omission or commission.

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The world is getting older and older

by: Dick Stroud

The UN report (World Population Ageing 2007) has just been published. If you live in Europe and want a copy then you can order one from here.

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The Marketing Spiral

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BW Special Report: The Power Of (Serious) Gaming

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National School Boards Association pushes for SNS adoption in schools

by: Danah Boyd

While the Attorneys General are off demonizing social network sites, the National Schools Board Association has been collecting data on all of the good things that teenagers are doing with the sites, including learning about colleges, talking about homework, engaging in collaborative projects, and otherwise operating as active learners.

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Ageing Web video

Don’t know your SCART from a SACD?

by: Dick Stroud

The UK’s Office of Communications has just published a report: “Ease of use issues with domestic electronic communications equipment”.

This is a must read for anybody involved in domestic consumer electronics.

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Net Promoter Score under fire?

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Serious Games: A Sizeable Market - Update

by: Eliane Alhadeff

In my previous post Serious Games, Serious Money: A Sizeable Market, dated March 12, 2007, I've tried to extrapolate a few "back of the envelope" figures for the actual size of the Serious Games market, departing from PricewaterhouseCoopers' media outlook report 2006 for the video game sector worldwide.   

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'Climate Counts' Reveals Which Companies Are Walking the Walk

by: Joel Makower

At last, the climate revolution is getting -- well, consumer-friendly.

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