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Marketing to Moms? Read the Digital Mom Report

by: Guy Kawasaki

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Social Marketing Down on Hype Cycle Graph

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Predicting Viral Video Success

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Sustainable Business circa 2018: Will It Be Nasty or NICE?

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Marketers Face Steep Web 2.0 Learning Curve

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Research about Digital Europe

by: Dick Stroud

A couple of big meaty research reports were published last week about all things digital.

EIAA Mediascope Europe 2008 tells you all you want to know about why people are using digital stuff. It is particularly useful if you want to know what 25-34 year olds are doing online. The 35+ are grouped into ‘other’.

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Getting Serious About In-Game Advertising Metrics

by: Eliane Alhadeff

Via: One To One Interactive

t=zero Report: "Player Engagement and In-Game Advertising"

Jeffrey Bardzell, Ph.D., Shaowen Bardzell, Ph.D., and Tyler Pace 

OTOinsights releases neuromarketing study on IGA

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Will the IPOD Generation Ever Trust Financial Services?

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Social Media Is Now Mainstream - 25m US Adults Base Purchase Decisions on It

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Grumpy Old Baby Boomers - Official

by: Dick Stroud

Today is a good day. Today I know I am not alone. Today I can have a good moan in the safe knowledge that it is all a result of my birth year not an abundance of the misery hormone.

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