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Everything You Could Want to Know about Older American

In one free, government funded report, all you could want to know about the health of older Americans.

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Saga Quarterly Report - Download It

I have to admit that I am normally a bit rude about Saga – probably unfairly.

The organization has just published the first of a quarterly report that looks at the wellbeing of the over-50s.

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Social Media Influencers 2010 – Download the Final Report

Following on from the success of our social media monitoring tools review earlier this year, we’ve been testing  nine of the leading social media monitoring tools in order to assess how effective they are at identifying influencers.

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Lack of Community Management Is “a Huge Missed Opportunity for Brands”

Guest Post by: Mark Jennings

Brands are learning and applying a more focused and disciplined approaches to their social assets, the November 2010 ComBlu report finds.

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Landmark Report about the Impact of Age and Education on the Distribution of Wealth

“What does the distribution of wealth tell us about future retirement resources?”

This report was produced by the IFS for the DWP. It is a well researched document and provides a valuable insight into the ownership of wealth in the UK. It is a long report, 90 pages, stuffed full of data.

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Three Ways to Act on Your Social Media Monitoring

This week we published the final report in our Review of Social Media Monitoring Tools (download the final report here). Reflecting on the report and its findings with clients and others this week, we have found ourselves discussing the importance of not just listening (although this can often be a good first step for those who are not yet doing it) but also acting on what is said about your brand and other terms of interest in social media. As the report shows, the different social media tools are of value for different purposes and choosing the one that is most suited to your brand and your needs is an important step.

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Social Media Monitoring Review 2010 – Download the Final Report

Over the last few months we’ve been conducting an in-depth review of the leading social media monitoring tools in conjunction with our sister company, FreshMinds Research.

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Pew Research Confirms that Youth Care about Their Reputation

In today’s discussions about privacy, “youth don’t care about privacy” is an irritating but popular myth. Embedded in this rhetoric is the belief that youth are reckless risk-takers who don’t care about the consequences of their actions. This couldn’t be further from the truth.
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The Impact of Word-of-mouth Marketing: a McKinsey Report

Guest Post by: Jo Stratmann

We’ve been extolling the virtues of word-of-mouth marketing over big-budget advertising for some time now, and when a firm of consultants like McKinsey start doing the same thing it really feels like our message is hitting home.

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The Economist on Social Networking

Guest Post by: Charlie Osmond

What joy. This week, The Economist, every Capitalist’s favourite magazine, has published a special report on on social networking.

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