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Affluent investors increasingly use social media to inform investment decisions

New research shows that 70% of affluent US investors have made an investment decision based on information they have learned from social media; 34% use social media specifically to help inform their personal finance and investment decisions. Even for High Net Worth individuals with more than $1m in investable assets, 25% seek investment advice from social media.

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State of Green Business: Companies take stock of natural capital

One of a series of excerpts from the 2013 State of Green Business report (download here).

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The Demographics of Social Media Users — 2012

Pew Internet Research has been busy looking at the demographics of social media use in the US.

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You must download the comScore UK Digital Future 2013 report

This is an excellent report (free) that contains some fascinating data about the age profile of digital use in the UK.

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The State of Green Business, 2013

The 2013 State of Green Business report, our sixth annual, has just been published. It tells a story of the shifting business reality — a world slowly coming to grips with a changing climate, economic volatility and great risks to business as usual.

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Understanding Online Customer Experience: Which Methods Work?

eConsultancy published its second annual Reducing Customer Struggle report, and in a blog post regarding the study, included two charts that revealed marketers’ perceptions on which methods are most effective for discovering problems or issues with the online customer experience, or understanding the online customer experience in general.

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McKinsey Report: What Marketers Are Saying about Social Media

Guest Post by: Jon Stokes

A survey by McKinsey has examined the use of digital tools and technologies across the marketing departments of  792 companies from a range of industries, titles, company sizes and countries.

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What Mature Consumers Want - New Report from AT Kearney

This new report from AT Kearney concludes the most important finding in the study is that old shoppers do not think they are adequately served by marketers, retailers or manufacturers. Most comments focus on the difficulties they face, including the inability to navigate large stores, with too many hard-to-reach products on shelves that are either too low or too high.

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Timeless Truths about Brand Loyalty

Henkel's 20-Year View of Sustainability Reporting

I got a PR pitch recently about a multinational company’s just-published sustainability report. Nothing new there; I get those dozens of times a year. They’re sometimes interesting, though only rarely newsworthy.

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