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The Financial Value of Brands Continues To Rise

Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report.

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SuperData Research Releases Global Games Market 2015 Report

According to SuperData Research, Inc. latest report released May 20, the Global Games Market is estimated to bring in $74.2 billion this year.

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The Growing Customer Experience Gap - Even Worse Than You Think

This report (The Power of Linguistics in Customer Service) from Eptica is worth reading if you are attempting to improve your customer experience.

This study is all about the digital channel although I doubt if it is much better in other channels.

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I’m Getting Engaged!

I know, I know.

I said I would never do it again.

They said it could never happen.

But, at the end of the day you knew it had to happen. Right?

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Are Banks Really Digital Laggards?

Two recent tweets caught my attention:

@Chris_Skinner: It’s not Branch versus Digital, but digitizing all channels including branch

@gschmeltzer There is no head of digital at Amazon or Zappos – they ARE digital. Banks need to be, too.

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Navigating the Consumer Journey - A Report by Kantar WorldPanel

I thought these statements from the Consumer Journey report by Kantor WorldPanel reinforce the message that we have been telling our clients:

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The Longevity Economy Generating Economic Growth - A Report from AARP

AARP has been  busy, working with Oxford Economics, putting some numbers around the value of the older consumer market.

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BigDataDoofus Hunting

In my personal life, I’m not a hunter, but I have nothing against them. As long as you’re not the Vice President of the United States, and not shooting your friends on hunting trips, I don’t care what you do.

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Who Are the UK’s 2013 Customer Experience Leaders and What Can We Learn From Them (Part 3 – Brands That Have “Cracked The Code”)

This third post completes the series of posts based on the Nunwood’s 2013 annual customer experience excellence report (The UK’s Top Customer Brands: How They Achieve Success). You can find the earlier posts here:

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The Omnichannel Customer Service Gap

How well does your organization execute the omnichannel customer experience? Is there awareness around it? Is it a priority?

If you answered "No," it's time to rethink this. As I noted in a post from this summer: You must protect [your brand] at all costs. And by the way, your customers know your brand - they don't care about your business model. They care about the experience they (know they) are going to get when they enter an establishment with your name over the door. This applies not just to partnerships or licensees, which the post was referring to, but also to your various channels (store, online, phone, etc.) of operation.

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