religion

Apple Fanboy = Religious Fanatic?

When you stick a big Apple fan in an fMRI machine and show him Apple images, his brain lights up in the same areas associated with religious belief. And, according to a BBC TV show, one of the scientists associated with that study proclaims, “big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion.”

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Holy Branding! Religion Gives Brand Immunity

Most marketers don’t count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded “self expression” items (such as logo apparel or designer sunglasses) in particular may find this segmentation useful.

According to a paper by Ron Shachar (Tel Aviv University and Duke) and co-authors from NYU and Duke, religious people, or even people temporarily in a religious frame of mind, find branded items less appealing than do less religious people.

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Designer Salvation

by: Jonathan Salem Baskin

(note: this is part 4 in this week's 5-part series on the brandification of our lives) 

Lots of people shop for religion, and some even get their salvation custom-designed. It didn't used to be this way. 

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Experience Design and Authenticity - Is There a Connection?

by: Idris Mootee

Is design being assumed to be an offshoot of visual arts of visual art is an offshoot of design? Or is interactive design an offshoot of theatre arts? There are many common grounds. No questions designers often draw inspirations from visual arts whether it is art book or galleries. There are also examples of artists who look to commercial design and technology for inspirations. Let me think of one example. 

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Green Religiosity

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Muslim Car? Buddist Cell Phone? What's Next?

by: Idris Mootee

Innovation is everywhere and I see the coming convergence of religions
and new consumer experience. Malaysian car maker Proton announced that
they will team up with manufacturers in Iran and Turkey to create the
first Muslim car. The car could boast special features like a compass
pointing to Mecca and a dedicated space to keep a copy of the Koran and

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Cognition, Cults and Ethnography

by: danah boyd

One of the goals of ethnography is to understand cultures on their own terms, from the perspectives of the people living them.

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Confronting the World's All-Consuming Passions

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