relevance

Can We Fix Marketing? Most Best Practices Are in Fact Worst Practices.

by: Idris Mootee

On average I receive 2 calls a night if I am lucky enough to be having dinner at home and not traveling; these calls are properly timed so they know I will be having candlelight dinner with my family and that’s exactly the time for interruption.

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Adage Is Becoming Boomer Friendly

by: Dick Stroud

A couple of years ago you would not have expected to have read this type of statement in AdAge.

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Framework: in-game advertising

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A Word on WoM Metrics

 by: Stefan Kolle

        As I pointed out in my previous post, in my opinion we are measuring the wrong things in marketing, and many of us are still living in a delusional world of measurability. Let me take this discussion into the realm of Word of Mouth (WoM).

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Metrics vs Attention, Relevance and Reputation

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Should Ads In Adult Magazines Feature Naked People?

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Thinking Through The '3 U's'...

by: David Armano

I'm updating some thinking on the "3 U's". The word and idea of "Unity" doesn't quite work even though there is some overlap in my thinking. So here's another take swapping the idea of "ubiquity" for "unity". Seems more appropriate. Let me know what you think.

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The 3 U's: A Model for 'Advertising' in the App Economy

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Why Execs Are Stumbling in a New Media World

by: David Armano

Rob points us to this insightful article in the Globeandmail.  I especially like this excerpt:

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