relevance

Pepsi: Irrational Effervescence?

by: Jonathan Salem Baskin

Last week, Pepsi announced almost a 10% decrease in its third-quarter income, and warned that the year wouldn't be as bubbly as once thought. Coke delivered better results, crediting its sales overseas (and favorable currency exchange rates). Both firms aren't convincingly happy about the outlook for 2009.

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It's Time for Brands to Arise

by: Jonathan Salem Baskin

World stock markets are crumbling. Financial institutions are writing-off losses in the billions. Workers are in fear of losing their jobs. Home-owners are scared of looming mortgage payments. The dismal holiday sales and ongoing economic uncertainty suggest that nobody is feeling too comfortable with spending money. And the mid-term outlook doesn't look any better.

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Just Say No

by: Jonathan Salem Baskin

If there's a single lesson we brand marketers can learn from the world of politics, it might be that people make choices less because they like something, and more so because they dislike something else.

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Tell Me about My Flight

by: Jonathan Salem Baskin

Heathrow’s new terminal five will utilize 333 billboards and 207 flat screen TVs to barrage each visitor with 50 to 200 ads. One of the billboards already crows that the display company and airport operators are "...bringing the world's best brands and audiences together."

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Spamalot

by: Jonathan Salem Baskin

I saw the musical "Legally Blonde" on Broadway Saturday last night, and now I'm a marked man.

You see, soon after being seated, my daughter caught the blow-in offer that fell out of the program: "send a text, and you could win a CD of the show before it ends." We normally resist all of the exhortations to share an email that come with every product, magazine, or web site my teen daughter visits. 

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The Flack & The Guru

by: Jonathan Salem Baskin

American Airlines' announcement last week that it would charge $15 for a checked bag was met by disdain and contempt in the communications industry.

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Advertising vs. Experience

by: David Polinchock

This is part of our slide that we use during our presentations and although it'll just be short post here, it'll hopefully start an interesting conversation.

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How to Avoid Convergence Collision

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Contextual Marketing

by: Mark Rogers

Google has reported that the UK population as a whole now spends more time online than they do watching TV. This is an epochal change for marketers. It means that they must finally get to grips with a medium (the internet) that has remained largely resistant to their wiles.

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Life's Like That: Part 2

by: Design Translator

So where was I? Ah yes.

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