True Lies

A recent Nielsen study revealed that people most trust what their friends say about stuff, and that they trust generic online consumer opinions as much as they do branded communications.

I think this has more to do with the contextual reality of the expectations than it does with any inherent trustworthiness in a particular communications medium (or lack thereof).

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Re-designing #followfriday

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First Direct Creates Customer Recommendations Community

by: Chris Lawer

First Direct, a progressive UK bank, pushes further ahead with its customer advocacy strategy by creating Little Black Book - a recommendations site for First Direct customers to post tips and advice on restaurants, travel, shops, people, reliable builders, money-saving tips etc. etc.

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Barcode Scanner Apps for Android Reviewed

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by: Jonathan Salem Baskin

I saw the musical "Legally Blonde" on Broadway Saturday last night, and now I'm a marked man.

You see, soon after being seated, my daughter caught the blow-in offer that fell out of the program: "send a text, and you could win a CD of the show before it ends." We normally resist all of the exhortations to share an email that come with every product, magazine, or web site my teen daughter visits. 

Continue Reading Content-based Recommendations

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Why the Net Won't Turn Us All into Social Isolationists

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Personalization Bashing - Almost

by: Gary Hayes

A surprising article from New York times right in the epicentre of personalized media. Entitled “Like This? You’ll Hate That.” the article begins on the personalization-bashing band wagon, citing the recent Wal-Mart fiasco and ends thankfully on the side of ‘this-personalized-thing-seems-to-make-sense’. The article also brings key terms into the readers conciousness by referring to:

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