In the never-ending quest to understand how consumers make purchase decisions, and what influences their decisions….

No, wait. That’s not right. Let me start again.

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Would Your People Recommend Your Products?

Ever more executives want to create marketing magic by turning their consumers into "brand promoters". But with all the customer advocacy programmes flying around, many of them seem to miss the elephant in the room: their own employees might not be "that" inclined to recommendation themselves.

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Why Facebook Will Do Search and Why Google Needs Social

Mark Zuckerberg posted a picture of himself in front of his computer, and an eagle-eyed blogger noticed that his version of Facebook sports a larger-than-usual search box. An unintended leak or not, Facebook competing in search is only a matter of time just as, in retrospect, it was inevitable that Google would integrate social elements deeper into its main product.
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The 3 Pillars of Content Curation

Curation is already becoming an overused word but it's an increasingly important one. Not least because the way in which we discover content that we like or find useful, and how it gets in front of us or gets our attention, is changing radically.

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67% of Shoppers Spend More Following Recommendations from Their Social Networks (infographic)

Guest Post by: Jon Stokes

Making purchases directly from within Facebook (a form of social commerce) has the potential to make the social network a place where we spend not just considerable amounts of our time, but also our money.

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Ignoring the Bestseller Lists

I'll admit to feeling a large dose of nostalgia when I think back to Sunday evenings spent listening to the Top 40 Chart Show on the radio, with fingers poised on the 'play' and 'record' button of my ancient tape recorder waiting for the DJ to stop talking over the track intro so I could get a clean recording of it (I'm really showing my age here).

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Power of Word of Mouth (WOM)

An article in the Creating Results blog has some interesting stats about the effectiveness of referrals in the Health, Travel and Financial Services Industries

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Is Human Media the Next Frontier? A Chinese Case Study

By now, we all know that we live in a world in which word-of-mouth rules.  The recommendation of a friend or family member outweighs anything a brand may have to say for itself.  

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Friends With Benefits, and Other Data

I love how Razorfish makes all of the charts from its Feed report available zipped up in one convenient folder -- with all the powerpointage going on, it makes the brand very spreadable. Separately, you have to admire the effort that went into illustrating each of these reports (I already did last year).

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How Online Retailers Can Benefit from Social Shopping

Online retailers are doing relatively well in the current economic climate. Whilst spending is down across the board, online retailers are doing either significantly less badly than their traditional competitors, or they are actually performing strongly. Both ASOS and Vente-Privee are seeing relatively strong performances in a weak retail market.

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