recession

Be Careful Using Consumer Confidence Measures

by: Dick Stroud

Marketing Week has an article about the age and regional variation in the TNS/Nationwide consumer confidence measure (Nationwide Consumer Confidence Index). This is the measure most often quoted in the UK – something similar to the Conference Board in the US.

The article focuses on the changes in this index during the past 3 quarters and what it tells us about the way that different age groups react to our present financial Armageddon.

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Is 'Renting the New Buying'?

by: John Caddell

Hobby Princess blogs very infrequently these days (I'm guessing that a new baby in the house has something to do with that). Nonetheless, when she posts, it's essential reading. Her most recent post, "Renting Is The New Buying," theorizes how the recession might alter our consumption habits.

She writes:

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Muses about the Financial Services Industry

by: Dick Stroud

I spent the last couple of days chairing a conference about the Finance Industry and the 50-plus. I thoroughly enjoyed myself – just hope the conference attendees did as well.

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Thinking Green in a Blue Economy

by: Joel Makower

A few weeks ago, I keynoted a conference of leaders from the Washington, D.C. metropolitan area — corporate executives, government officials, nonprofit leaders, and at least one university president. During the Q&A portion, one corporate VP asked how to weigh the implementation of environmental initiatives that don't have attractive returns on investments. "How can I justify putting money into things that don't make business sense?" she asked.

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A Couple of New Presentations

by: Dick Stroud

Not sure what to do this weekend. Missing work? Suffering PowerPoint withdrawal symptoms?

I have the solution. Two new presentations for you to consider.

My trip to Japan involved presenting at a symposium about oldies and Web 2.0 – learn and listen to what I had to tell them.

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Ouch, the Elastic Snaps

by: Jonathan Salem Baskin

Ouch.

As of last week, Starbucks is closing 600 stores (100 pre-announced and 500 announced, in the convoluted chronology of corporate disclosure), firing thousands of baristas, and slashing expansion plans. Its stock continues to crap out faster and worse than the crappy stock market overall. The mediasphere has been abuzz with causes and suspects for the malaise...

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When Did Luxury Became Excess?

by: Jonathan Salem Baskin

It turns out that the luxury consumer businesses are feeling the pinch of recession, and I think they only have themselves to blame for hurting their brands.

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10 Useful Cost Saving Design Strategies for These Troubled Times

by: Design Translator

I finally got the time today to sit down and really think about the impact of these troubled times.

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Overdoing Worldwide Boomer Gloom

by: Dick Stroud

Sitting in Kyoto gives you a different perspective on the world. It is all too easy to become insular and only take a UK perspective. Right now, wherever I look, it seems the world’s media’s take on the current financial mess is that Boomers will be the hardest hit.

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7 Strategies for B2B Marketing during a Recession: The Definitive Guide

Should B2B marketers change their strategies during a recession? Does a recession always mean marketers have to work even harder to find ways to do more with less? Can a recession create opportunity for smart marketers to grow and thrive? These are some of the topics I recently explored on a panel at the SMX Advanced conference in Seattle.

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