recession

Bailouts Can Get Innovative. Banks, Autos...What's Next? How about Adult Entertainment?

by: Idris Mootee

2009 will be a year of free money for industries. As banks, cities and the auto industry apply to the federal government for a bailout, expect to see more industries joining the queue for government bailouts. We see public schools are trying to get some of this government money.

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Is Advertising Worth Saving?

by: Karl Long

Exec Summary: Yes, advertising is still a valuable discipline, but what it needs is a higher purpose. Advertising needs to inspire more than mass consumption, it needs to communicate ideas that inspire action, and participation. The good news is the internet is one of the best mediums ever for the propagation of remarkable ideas, and at their best ad agencies create great ideas that inspire above and beyond the act of passive consumption…

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Beyond the Crisis - the Importance of Wealth Creation and Enterprise Software

by: Sigurd Rinde

2009 looks bleak, people are nervous, businesses have found the handbrake and sounds of changing gears without using the clutch can be heard.
But a crisis has a side effect; it spurs changes and new ideas that moves society forward. Even stronger, it cries out for changes and new ideas, just cost-cutting your way forward does not cut it.

As I said to my EI friend Dennis the other day - you have two choices:

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Stop Talking about the Recession - No Way

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Making Money out of Anger

by: Dick Stroud

Well done the guys at Angry Britain who have found a way to make a few quid out of providing angry Brits with a channel for their discontent. I am sure the Web site doesn’t generate much in the way of advertising revenue but it shows that the recession does provide business opportunities.

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Transparent about Transparency

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When the Economy Gets Rough, Virtual Worlds Get Growing

by: Gary Hayes

Just back from a short break in the lovely town of Broome in NW Australia (my pics). It was interesting being disconnected from ‘the cloud’ but in the process having a few ‘virtual experiential’ moments. One of these was watching the controversial film ‘Australia’ in the worlds oldest picture gardens, Sun Pictures (pictured below).

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Recession Winners and Losers

by: Dick Stroud

The UK’s Chartered Institute of Marketing has just published it survey that gives a measure of how UK marketers are thinking about the future. Bottom line – not with much enthusiasm.

The most interesting thing was their opinion on the types of marketing activity they expect to be using more/less in the coming 12 months.

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Sacrificing the Sacred Cows

Giles makes the point that in these tough times companies have two choices - to innovate their way out of recession, or to retrench their way through it. He's right of-course, and I know which way I'd rather go.

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The Next 24 Months for Luxury Brands...... Innovate or Die

by: Idris Mootee

In London this week for planning sessions. Did enjoy some quality time Sunday with my sister’s family including a quick visit to Portabello Road and then lunch at the Mandarin. This year Christmas’ decorations are done with a budget in mind and you can see it is not like other years. High Street retailers suddenly look main street.

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