recession

Why Stop At Gas?

Hyundai continues to innovate ways to differentiate and deliver its brand; its latest effort is an offer to guarantee a year's worth of gas locked-in at $1.49/gallon. 

The idea, while a copy of something similar Chrysler tried last year, comes on the heels of its promise to buy cards back from buyers if they lose their jobs. Oh, and it happens to be building high-quality, rather stylin' cars, too.

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Who Is Having the Best Recession - the Young or the Old?

OK, the recession is a nasty thing, we are all agreed upon that fact.

Who's having it the worst - the old or the young?

It is the job of pressure/campaigning groups to paint their members as the people suffering the most pain, but what are the facts?

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The UK Recession Is Good for Lots of People

by: Dick Stroud

All is not doom and gloom.

The way the recession is affecting consumers in the UK is nothing like the previous bad times.

The economic pundits keep comparing it with the really bad times we had in 1990 but as this chart from the excellent presentation from Lord Turner at the FSA shows, interest payments are now much smaller as a percentage of income than back then.

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Retirement at the Tipping Point

by: Dick Stroud

This report has been produced by Age Wave with research from Harris Interactive.

Well worth reading since it provides interesting contrasts as to how the recession has affected different generations - as shown in this example.

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Maslow and Corporate Responsibility

by: Jennifer Rice

I’ve always been interested in leveraging Maslow’s hierarchy of needs to inform development of customer-based brand strategies. A couple years ago I wrote several posts about each of the stages (summary here).

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E-Book Available on Selling through the Slump (I contributed)

by: John Caddell

I was honored to contribute to a new e-book, “Selling Through A Slump” (free-registration required). Some of my favorite people (and friends of this blog), such as Dave Stein and Jill Konrath, also contributed.

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Post-recessionary Consumerism

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Effects of the Recession

by: Dick Stroud

The branding consultancy Clear (part of M&C Saatchi) has divided the way UK consumers are reacting to the recession into eight groups. The original article was published in Marketing Week – unfortunately it is subscriber only.

The most extreme group are those who are "cutting back". These tend to be older females on a lower income and have changed their behaviour the most, compared with any other group.

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Buyer Behavior in a Recession

by: Jon Miller

Despite some signs of an improving economy, understanding techniques for marketing in a recession is still on the mind of almost every marketer I speak with.

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The Effects of the Recession Are Tiny Compared with Population Ageing

by: Dick Stroud

The International Monetary Fund estimates that the G 20 nations will, as a result of the recession, have increased their national debts by an average equivalent to nearly 25% of gross domestic product between 2007 and 2014. That is a lot of money.

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