rebranding

The Five Rules Of Business Reinvention: What You Can Learn From Burberry?

The word ‘Reinvention” is a beautiful word. It links people to a path of hope, dreams and possibilities. It is a point when people or organizations are ready to claim and design a new defining moment that will cause a major transformation in their lives and in their organizations.  It takes commitment, reflection and action and in the process removing distractions, making peace with realities and sometimes completely letting go of the past.

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Bright Lights Project: NASA

The National Aeronautics and Space Administration ("NASA") was born in the late 1950s, nine months after the Soviet Union successfully launched the first Sputnik satellite into orbit. Its purpose was primarily one of national prestige and military necessity, and President Eisenhower formed it by pulling together a few government labs and engaging with the Nazi engineers we swiped from Germany after WWII. Project Mercury was inaugurated soon thereafter, which would result in putting Alan Shepard into orbit on Freedom 7 in 1961 because, well, that's what the Soviets were doing.

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