Elderhostel Makes a Fascinating Marketing Case Study
Elderhostel is a US travel and educational organisation for older adults – you might have guessed the travel part from the name.
The organisation is going through a massive upheaval, caused by falling numbers of customers. As the graphics shows, numbers of people signing up for courses have been falling and the average age of travellers has been rising. It is now 73 years old up from 68 a decade ago.