re-branding

Where MySpace Went Wrong and What It Can Still Do Right

This week MySpace announced it is laying off  half of its workforce. This follows an attempt at rebranding itself as a “social entertainment hub,” a new and widely-ridiculed logo, and a warning from its parent corporation to shape up or get sold.

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Rethink Your Business

To Survive, the Fitness Industry Must Rethink Fitness” is a piece Club Industry, the magazine for fitness business professionals, asked me to write.

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