rankings

The Financial Value of Brands Continues To Rise

Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report.

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Power of Ten: The Weird Psychology of Rankings

Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking.

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Who Are the UK’s 2013 Customer Experience Leaders and What Can We Learn From Them (Part 3 – Brands That Have “Cracked The Code”)

This third post completes the series of posts based on the Nunwood’s 2013 annual customer experience excellence report (The UK’s Top Customer Brands: How They Achieve Success). You can find the earlier posts here:

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Who Are the UK’s 2013 Customer Experience Leaders and What Can We Learn From Them? (Part 2)

This post continues the conversation started in the earlier post which disclosed the UK’s Top 10 Customer Experience brands and provided an analysis of the Top 100 brands by industry.

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Who Are the UK’s 2013 Customer Experience Leaders and What Can We Learn From Them? (Part 1)

I have been studying the 2013 UK report by Nunwood’s Customer Experience Centre and in this post I share with you what shows up for me.

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Who Are the UK’s 2013 Customer Experience Leaders and What Can We Learn From Them? (Part 2)

This post continues the conversation started in the earlier post which disclosed the UK’s Top 10 Customer Experience brands and provided an analysis of the Top 100 brands by industry.

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Newsweek's 2012 Green Rankings: This Time It's Serious

The latest Green Rankings from Newsweek are out today, and while there aren’t any show-stopping changes from last year, at least at the top of the list, this year’s rankings represent the first meaningful, apples-to-apples comparison of company performance in the rankings’ four-year history.

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best brands and companies lists

Have you ever wondered how closely a company’s brand value and revenue are correlated? Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated?  

 

I compiled data from the following “best” lists*:

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Targeting Influence

The e-mail landed in my inbox and I immediately had 2 reactions. The first, was that of marveling at the brilliance of the idea—one of the ways Klout will seek to monetize will be through targeting influentials in a new kind of e-mail marketing initiative based on ones influence. I can see a great deal of brands signing up for this—who wouldn't want e-mail access to individuals on the Web with large and effective social footprints?

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Most Desired Brands: a Neuromarketing Ranking

Buyology Inc. has released its “first annual” list of the most desired brands in the U.S. Of interest to Neuromarketing readers is that the list is based on the firm’s Neurotypes brand profiling technique, which uses a combination of EEG brain monitoring and eye-tracking data.

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