Radiohead

Disrupted

by: John Winsor

Since last week I've been enjoying Radiohead's new album, In Rainbow. I have to admit, I've never been a fanatical Radiohead fan and am not much of a trendsetter when it comes to music. Yet, when I went to Radiohead's web site to download the songs I was willing to pay $10 because the context was set by iTunes. As a consumer, I'm willing to pay a reasonable price for the product and would rather pay the producer directly, cutting out the middleman.

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How Trent Reznor Nails It

by: Nancy Baym

Along with Radiohead (though in fact far beyond them), Trent Reznor is often held up as one of the heroes of new media music promotion. This raises the usual litany of questions: Could this work for a new band without a huge following? Is this unique to him? Is this THE FUTURE? Blah blah blah?

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More on 'The Radiohead Economy'

by: Nancy Baym

Before it slips away, I wanted to draw attention to this excellent article in the Toronto Globe and Mail about the interpersonal elements of the Radiohead pricing experiment. It draws on an article I’ve used often when I teach nonverbal communication about tipping, which I thought was a clever link on the writer’s part:

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On Slow Blogging

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Study: Radiohead Promotes Music with Free Music

by: Ilya Vedrashko

"ComScore released a study of online sales of "In Rainbows," a new record album from the band Radiohead. During the first 29 days of October, 1.2 million people worldwide visited the "In Rainbows" site, with a significant percentage of visitors ultimately downloading the album. The study showed that 38 percent of global downloaders of the album willingly paid to do so, with the remaining 62 percent choosing to pay nothing."

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