quality

Robert Parker is the most widely known and influential wine critic in the world today. His popular wine scoring system was the first simple way to determine the quality of wine. Parker is known for his preference for powerful reds from Napa and the Rhone and has inadvertently made becoming a wine critic almost impossible, since— in part because of the success of his scoring system. 

A long time ago I was a revolutionary at Apple. My job title was “software evangelist.” My responsibility was to evangelize Macintosh to software developers. Later my title was “chief evangelist,” and my responsibility was to evangelize Macintosh to anyone who wanted to increase productivity and creativity.

by: Design Translator

The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.

by: Jonathan Salem Baskin

News of recently-teenaged actress Lindsay Lohan's impersonation of still-deceased actress Marilyn Monroe via a nude photo spread in New York magazine says a lot about how brands can devolve.

by: Jonathan Salem Baskin

(note: this is part 3 in this week's 5-part series on the brandification of our lives) 

Earlier this year, I wrote that Karl Marx was prescient when it came to explaining the woes of corporations that find themselves chasing the same consumers.

by: Jonathan Salem Baskin

Denon has been trying to sell a $500 Ethernet cable for going on two years, and the social mediascape won't let it get away with it.

It's utter nonsense, of course, following in the hallowed and profitable clamshells of Monster Cable. Here's part of the product description:

by: Jonathan Salem Baskin

It turns out that the luxury consumer businesses are feeling the pinch of recession, and I think they only have themselves to blame for hurting their brands.

by: Lynette Webb