QR codes

Killing Retail Giants

(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these posts and focus specifically on small businesses.

Continue Reading

Layar and Magazines

People have been trying for years to crack the idea of creating some kind of interplay between print media and screen media. Unfortunately most of the offerings that people have come up with have never achieved any kind of traction, mostly because they've been simply too, well, clunky.

 

Continue Reading
Subscribe to RSS - QR codes