purpose

by: Sigurd Rinde

by: Jonathan Salem Baskin

The virtual world Second Life ("SL") has been in the news recently, announcing some high-profile executive changes, and a new policy to help users filter out mature content.

I think the thing might be dead already, only nobody knows it yet.

by: Design Translator

I had a little shiver of anticipation when I heard from a colleague that Apple had released a new iPod Shuffle. What did the boys from Cupertino think up next?

When Apple’s homepage finished loading up, my immediate response was “What the hell is that?”

Also suitably confused I asked myself “Why”?

by: Dick Stroud

by: Idris Mootee

by: Idris Mootee

by: Jonathan Salem Baskin

I saw the musical "Legally Blonde" on Broadway Saturday last night, and now I'm a marked man.

You see, soon after being seated, my daughter caught the blow-in offer that fell out of the program: "send a text, and you could win a CD of the show before it ends." We normally resist all of the exhortations to share an email that come with every product, magazine, or web site my teen daughter visits. 

by: Jonathan Salem Baskin

I wonder if some of the latest thinking on measuring engagement with online brands is something akin to recording the eye color of job applicants.

There's no question that we can come up with ways for people to pass time visiting web sites: great, creative content and contests are tried-and-true tools for capturing and keeping someone's attention, whether accomplished via crude hand-puppets on a makeshift stage, or through slick digital transmission.

by: Jonathan Salem Baskin

One of the rites of passage in the real world is the summer job, which gives kids a taste of responsibility outside the home, not to mention the fun stuff that can be purchased with paychecks.

Only now that rite has shifted to virtual worlds. It seems that computer-savvy kids are finding work in MMOs and MMORPGs (online games):