purpose

Building A Modern Brand: Strategy, Creativity and Agility

Building brands in the mad men era was a relatively straight forward endeavor... 

A brand needed to effectively communicate its value to the consumer, plainly stating its functional benefits and for the more enduring brands—connecting with consumers at the emotional level typically through a story told via television led advertising campaigns. 

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How to Define Your Organization’s Values

Corporate leaders love to talk about values. They put them on web sites, frame them, place them prominently in boardrooms and proudly espouse them in media interviews. The notion of values has become so pervasive that it’s hard to find any CEO who doesn’t tout their importance.

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The Best Way To Innovate Is To Do It with Purpose

In a column in The New York Times as well as in a popular, David Brooks has pointed out the conflict between resume virtues and eulogy virtues. Resume virtues, he says, are the ones that are prized by the marketplace, while eulogy virtues are those which fortify inner being, that of ourselves and others.

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The Physics of Disruption

Jeremy England, a rising star in the world of physics, has made quite a stir with his ideas about the meaning of life. In a nutshell, England argues that while disorder in the universe tends to increase over time, living things harness energy around them to create order from randomness.

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4 Things You Should Know About Networked Organizations

In 1904, the great sociologist Max Weber visited the United States. As Moises Naim describes in The End of Power, travelling around the vast country for three months, he believed that it represented “the last time in the long-lasting history of mankind that so favourable conditions for a free and grand development will exist.”

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Good Disruption / Bad Disruption

The idea of disruption excites some people and terrifies others. Consider the recent case of The New Republic, in which a new, disruptive CEO came in and vowed to “break shit.” The company’s top journalists balked, the brand was sullied and the business still struggles. And all for what?

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CX Journey™ Musings: Are We Dumbing Down the Customer Experience?

Does "imitate the competition" describe your approach to customer experience design? 

Are you more focused on what your competitors or other companies are doing than on your own business, customers, and customer experience strategy?

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Why Some Movements Succeed and Others Fail

On September 17, 2011, Occupy Wall Street took over Zuccotti Park, in the heart of the financial district in Lower Manhattan. Declaring, “We are the 99%,” they captured the attention of the nation. Within a few months, however, the park was cleared and the protesters went home, achieving little, if anything.

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What Is the Purpose of Business?

The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business.

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Strategy and Purpose: Is It Really What You Say It Is?

Let’s say that you want to grasp an organisation’s strategy – say customer strategy or customer experience strategy. By strategy I mean the organisation’s manner of ‘showing up and travelling’. How would you go about determining that?

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