public awareness

H2, Oh? The Electric Car May Yet Be Fueled by Hydrogen

by: Joel Makower

It's been a pretty tough week in Detroit, with the major auto companies reeling from layoffs and setbacks. On Saturday, two front-page stories captured the mood.

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The Rise of Ratings: It's Not Easy Being Greenest

by: Joel Makower

Who's the greenest of them all? It's a question I'm asked almost weekly, by reporters, students, market researchers, job seekers, entrepreneurs, and assorted others.

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The 'Social Footprint' of Climate Change

by: Joel Makower

A new report offers a methodology for calculating your company's social footprint on climate change.

Your company's what?

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Carbon Neutral Leisure

by: David Wigder

Events such as the 2006 World Cup and Super Bowl XL, as well as leisure destinations such as ski resorts, are beginning to market themselves as “carbon neutral”. This implies that the equivalent carbon released is offset through planting trees, investing in renewable energy sources or similar.

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Eco-Certification: A Foundation for Effective Green Marketing

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