public awareness

Is 'Carbon Neutral' Good Enough?

by: Joel Makower

The bar on climate change keeps rising, at least among a handful of companies seeking to be leaders in this arena. The announcements have been steady of late, with more and more companies claiming some kind of carbon neutrality.

In just the three weeks since New Year's:

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Green Consumer Behavior– Part I: Information Paradox

by: David Wigder

Understanding consumer behavior is critical for any marketer, and is especially important in regard to environmental products and services. 

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Sharing Green Videos Online

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Aligning Corporate Strategy and Social Responsibility on Climate Change

by: David Wigder

In a recent Harvard Business Review article, “Strategy & Society” (Dec, 2006), Michael Porter and Mark Kramer present a strategic framework for linking strategy with corporate social responsibility (CSR). 

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Airlines' High-Flying Waste

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Influence from Consumer-Generated Content

by: David Wigder

An Interview with Flemming Madsen, Managing Director of Onalytica

 

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Offsetting Carbon in a Voluntary Market

by: David Wigder

An Interview with Adam Stein, VP of Marketing at TerraPass

 

Founded in 2003, the Chicago Climate Exchange (CCX) is the world’s first voluntary exchange for registering and trading emission allowances for gases that cause climate change.

 

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Where Are All the Good, Green Products?

by: Joel Makower

It's been more than 16 years since my book, The Green Consumer, was first published in the U.S. (You can now buy it for a penny on Amazon.)

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That’s It – Only Fizzy Mineral Water – Dispose of the Bottle Opener

by: Dick Stroud 

"Society is fixated on the alcohol problems caused by young people who binge drink in public, or the small number of alcoholics who are literally drinking themselves to death," says the director of the Institute of Alcohol Studies.

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Greendimes: A Forest of Profit from the Trees

by: Joel Makower

As the world of sustainability broadens, the distinction among for-profits and nonprofits has tended to blur somewhat.

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