public awareness

Is There a Green Business Bubble?

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Yahoo! Spins a Web of Climate Influence

by: Joel Makower

Yahoo! Inc. has just announced that it will become carbon neutral by the end of 2007, yet another big climate commitment from another big company.

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Can Human Resources Departments Save the Earth?

by: Joel Makower

One of the things you're likely to see at your workplace in the next few days is some focus on the environment. It's coming up on Earth Day, of course, the time of year when even hardnosed CEOs' thoughts turn green, at least for the moment.

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The Greenwasher in All of Us

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Green Neuromarketing

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Green Consumer Behavior – Part III: Changing Behavior without Changing Attitudes

by: David Wigder

Marketers have historically faced an uphill battle when it comes to marketing eco-friendly goods.  Simply put, it is difficult to influence consumer purchase behavior without first impacting attitudes and values.  These values, however, take a concerted effort over a long period of time to change.

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Green Marketing Leverages Social Networking on MySpace

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Chemical Liability and 'Toxic Lockouts'

by: Joel Makower

For all the attention being paid to climate change and energy issues, it's easy to forget that the corporate world faces other environmental challenges. Not the least of those is toxicity: the spiraling use of chemicals and their impact on human and environmental health.

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Consumers and the Great, Green Chasm: Why Don't Americans 'Shop Their Talk'?

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Green Consumer Behavior - Part II: Evolving Social Norms toward the Environment

by: David Wigder

Joel Makower’s recent blog entitled “Is ‘Carbon Neutral’ Good Enough?” speaks to the growing trend to offset carbon emissions generated from personal or business activities.

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