public awareness

Consumer Generated Media as Driver of Green Marketing

by: David Wigder

An interview with Pete Blackshaw, CMO, Nielsen BuzzMetrics   

The creation and distribution of consumer-generated media (CGM) online is rapidly changing the marketing landscape. Consumers are actively participating online, providing opinions, perspective and feedback on the products and brands they like and dislike through a variety of channels including message boards, social networking sites, corporate sites, online communities and blogs.

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Making What's Inconvenient Matter

by: David Wigder

An Interview with Mark Williams, EVP/Partner at The Martin Agency and Planning Director for the “We Can Solve It” Campaign

While many consider the release of Al Gore’s An Inconvenient Truth to be a turning point regarding consumer awareness about climate change, consumer surveys indicate that much work is still left to be done.

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WITTs, YOYOs, and Why Americans Don't Go Green

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Correctly Sizing Up “Concern for the Environment” by American Teens

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'The consumer is being consumed'

by: Dominic Basulto

This video clip from 1973 is an oldie but goodie. New York Magazine recently profiled sculptor Richard Serra, who is currently the subject of a new 40-year retrospective exhibit at MoMA.

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Shaping Attitudes on Green

by: David Wigder

An interview with Brett Jenks, CEO, Rare Conservation

Large mammals the like polar bear have a special place in our hearts and our imagination.  They make cute stuffed animals for our kids and capture our fascination when we see them at our zoos.  Today, however, the ice caps are melting and the polar bears are drowning because the ice is thinning.  It is a visible sign that our climate is changing for the worse, and makes for a macabre story.

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London Goes Carbon Crazy

by: Joel Makower

To paraphrase Kermit: It isn't easy being red, white, and blue.

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The Many Shades of the Eco-LOHAS-Sustainable-Green Consumer

If you've been tracking the green marketplace lately, there's a good chance your head is spinning. It's not just the endless polls and surveys, which continue their relentless march toward the trivializing of just about any environmental concern or issue.

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Green Living on the Web -- Will Martha and Oprah Join the Fray?

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Learning to Love (and Value) Ecosystem Services

by: Joel Makower

treehugger2 Ecosystems must be viewed as huge capital assets, affected by nearly all development and investment decisions, according to a report released this week.

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