public awareness

5,000 Days

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Virgin's Socially Good Businesses

by: Jennifer Rice

Virgin offers a great case study of a company that's seeking ways to align inputs and outputs with social good to create both competitive and societal advantage. They're making an active effort to not only run more sustainable businesses, but also to integrate social good into the customer experience and raise awareness and social engagement among their customers.

Inputs (behind-the-scenes business operations)

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Mobs for Good

by: John Winsor

The consumer gods have chosen to smile upon a select few in San Francisco. That, or Carrotmob has infiltrated another company.

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Internet Safety Technical Task Force Report

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Pondering the Sustainable Consumption Conundrum

by: Joel Makower

I'm not sure whether it was strategic or serendipitous that the World Business Council on Sustainable Development released a report on sustainable consumption just a week before a recessionary Christmas — a time when countless millions were torn between the desire to shop and insufficient means to do so. Either way, it made for enhanced reading of what already was a pretty enlightening report.

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The Impact of Corporate Social Responsbility - from Creating Customer Goodwill to Influencing Social Standards

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Hire Education: Do Greener Employees Make Greener Companies?

by: Joel Makower

employees - JMa.jpgWho's greener, your employees or your company?

This isn't just some idle query. The answer can have a significant impact on the success of your company's environmental commitments, initiatives, and progress.

Consider:

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What's Transformative Advertising? Here's One that Shapes Public Behavior.

by: Idris Mootee

Governments often use mass advertising to educate and shape social behavior. The results are often mixed and we all understand it is not easy to have a change in human (public) behavior. Upgrading faster police cars is definitely not the solution. Here's an innovative idea from a Latvia agency.

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The Ethics of Ethics

by: Jonathan Salem Baskin

Consumers are willing to pay more for ethically produced products, according to a study published in yesterday's Wall Street Journal and the MIT/Sloan Management Review.

The researchers, both Canadian academics, defined "socially responsible" companies as those which are:

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Public Policy as a Game

by: Jonathan Salem Baskin

Gamers can now foresake slaughtering trolls (or one another) on MMORPG fantasy adventures, and instead participate in game intended to drive consensus opinion on major global issues.

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