psychology

Positive Results from Negative Thinking, Naps, Checkout Psychology… Roger’s Picks

This week’s roundup has a distinctly Austin flavor – we didn’t plan it that way, but brainy marketers are as much a part of the Austin scene as brisket and live music!

Continue Reading

Make a Crazy Request, Close the Deal

When salespeople hope to close a deal, they may try doing favors for the client. In fact, scientists who study human behavior know that the opposite strategy can work: if you can get someone to do YOU a small favor, they are much more likely to grant a bigger one. This has been shown to work in many situations, including one experiment in which people agreed to have a large yard sign installed after first accepting a small window decal. A favor as simple as answering a request for the time of day can lead to granting more complex favors.

Continue Reading

The Right Brain vs. Left Brain of Marketers [Infographic]

Guest Post by: Jason Miller

Are you a Right-Brain or a Left-Brain Marketer?

Continue Reading

Being Weird

I'm weird. Chances are that you're weird. In fact the society you live in is probably weird too. Western, educated, industrialized, rich, democratic. It's an acronym that was new to me until I read this piece about the work of Joe Henrich, a professor in Psychology and Economics at the University of British Columbia.

Continue Reading

40 Superb Psychology Blogs

PsyBlog is written by Jeremy Dean, a researcher at University College London.

Continue Reading

Helping Others Makes You Hot!

Continue Reading

Are You Limiting Yourself?

by: Guy Kawasaki

Psychologists dub the tendency to presume that others react to the world in the exact same way we do as "projection." For example, an entrepreneur is reluctant to schmooze and unwilling to discuss his company in social settings for fear of annoying potential customers and investors.

Continue Reading

Feeling Itchy?

Continue Reading

'Marketing Metaphoria'--the Deep Yearnings Behind the Products We Buy

Continue Reading

Beware stereotyping

by: Dick Stroud

There is an article in the Telegraph about market segmentation from the viewpoint of a professor of psychology. It makes some good points and also illustrates a mega danger - stereotyping.

Continue Reading
Subscribe to RSS - psychology