propaganda

Bluster

My recent essay in Advertising Age prompted quite a response, most of which was petulant and angry. I could have made my case more convincingly, but even with that said the comments revealed a shocking ignorance of recent history, and a willingness to replace reason with bluster.

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10 Tips for Viral Marketers from a Military Propaganda Manual

Do you know that signature line from Henry Jenkins about how if it doesn't spread, it's dead?  Yes, well, this is the "if it doesn't spread, you are dead" kind of thing: a military rumor manual dated 1943, now declassified, and unearthed by a colleague of mine. Plenty of solid insight for the designers of spreadable media, some already familiar from the books like Made to Stick and Rumor Psychology, written more than half a century after this document. My top ten favorites follow, mostly verbatim. And I really like how they  use of "design" and "rumor" in the same sentence:

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