products

Ten Questions with Seth Godin

by: Guy Kawasaki

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Involving Sales During the Fuzzy Front End: Priceless

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Eco-Certification: A Foundation for Effective Green Marketing

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Awaiting User Innovation in Business Software Markets

by: John Caddell

There's an increasing interest in user-driven innovation, and how this phenomenon can be leveraged in other industries.

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How Do You Market & Sell a Product That Isn't a Product?

by: John Caddell

Call it infrastructure, a platform, an architecture. Call it middleware, whatever. A growing number of high-tech companies are creating products that are primarily enablers of other applications. Left to their own, unconnected to other pieces, they do... nothing.

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Want a new product to sell well? Pile on the benefits, yet don't change the customer experience

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The Top Ten Lies of Corporate Partners

by: Guy Kawasaki 

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Nine Questions to Ask a Startup

The Art of Creating a Community

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