products

What's Wrong With This Promo?

by: Roger Dooley

 foot solutions

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Product Contagion

I recall the first mega-store that opened locally - it happened to be a Meijer store, though now Super Wal-Marts, Super Targets, and other stores that sell everything are common.

It was interesting to watch what other shoppers had in their carts as they checked out - a gallon of milk, a floor mop, khaki slacks, and a chainsaw… one could start a creative writing contest in which entrants had to write a story based on shopping carts full of disparate items.

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For solutions providers, Account Management is king

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Making The Complex Simple

by: Roger Dooley

We recently covered new research that showed an interesting inversion of feelings about decisions in our post, Simple Marketing for Complex Products. Simply put, individuals were happier with decisions about complex issues that were made intuitively, but were also happier with decisions about simple issues that had been carefully analyzed.

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From Apples to Weeds: Design, Experience and Product Narrative

by: C. Sven Johnson

The MIT Technology Review site has recently been carrying a surprising number of articles discussing Industrial Design and I wanted to pass them on to those of you who may not regularly surf through.

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Kathy Sierra at SXSW

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If you want to create a great new product, do less

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The Art of Distribution

by: Guy Kawasaki

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Principles of New Product Marketing - Business-To-Business Style

by: John Caddell

I was inspired by reading this post by David Olson from the Product Development and Management Association blog.

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What's In a Product Name?

by: John Caddell

This story about restaurant names from National Public Radio this past Sunday got me to thinking about product names. Specifically, the following question:

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