product strategy

Many products out there are good and probably good enough. But strategists would say that companies need more great products with good designs to succeed as there are too many me-too products out there. It is half the truth. There are many kinds of good-enoughs and you need to put it in a big strategy context. Read on and I will explain why.

by: Design Translator

I’m sure many of us “poo-pooed” Apple’s first generation iPhone as sorely lacking in the technology department. However, no one can doubt the buzz the impending launch of the iPhone OS version 3.0 has created. On the flip side, if we can look through the marketing, we can see that there is a very clever strategy at work here.

by: Idris Mootee

Choices are a two-way sword. Common sense tells the more choices the better and as consumers we welcome more choices. We are all overrun by brand names, product choices, delivery choices, pricing options and payment options. These explosions of choices together with rising mistrust of corporations together; a bland corporatization of the world, and people just don't know what to believe anymore. More choice can mean less consumption. Companies need to rethink their portfolios.

by: Matt Rhodes

by: Idris Mootee

Platform is a fairly new word in the world of business strategy. It has existed in the engineering world for a long time. What is a Platform?