product placement

Film directors are a funny, yet evolving breed. Many still protect their art form in the most parental way, others open it up for pimping. The ones that get it right are collaborating, knowing that brands can help fund movies, help promote movies, and create additional conversations beyond the plot & characters.

Very interesting: the proliferation of 3D tech in TVs and theaters may threaten the current model of brand placements because of how 3D puts background is out of focus:

by: John Winsor

I was surprised by Louise Story's article in yesterday's New York Times entitled, "So That's Why They Drink Coke on TV" in which she mentioned that the FCC is considering investigating whether or not product integration dupes consumers.

by: Ilya Vedrashko

All these people in A&F behind Obama - not a product placement.

Which brings up an old question: what's the effect of news photography on a brand?

by: C. Sven Johnson

by: Ilya Vedrashko

Over the past couple of months, I'd received several books for review but the time constraints were such that it is only now that I can sit down and pay them the attention they deserve. You will see more reviews coming in the next few days.

by: Lynette Webb (with Dan Calladine)