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Marketing-as-we-know-it, What's the Alternative?

by: Sigurd Rinde

I was enjoying Kathy Sierra's post yesterday, and Evelyn's, and Hugh's, and... but something gnaws on my bones: We all agree that marketing as we know it sucks, it is is not right, and we all rack our brains to suggest alternative paths. And they're all good, great sometimes, instilling enthusiasm, but...

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If You Want Customers to Be Happy, Give Them Less Product Information

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