product design

You Too, can Design a Better Mouse!

by: Design Translator

The Business Week design innovation section is fast becoming one of my favourite reads (Just ignore the blogs!). Recently they featured the strategic redesign of a computer mouse for Kensington Technology Group. More on my thoughts after the jump.

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The Greening of Design, from A to D

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Build Your Own Product with Bug Lab's Open Source Hardware

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Jonathan Ive on Apple's Industrial Design Strategy

by: Design Translator

Claire Beale is one of the lucky few that has been granted a rare interview with Jonathan Ive, who, unless you have been under a rock in the past decade, is Apple’s senior vice-president of Industrial Design. You know, that guy responsible for the iMacs, iPods, and iPhones etc?

Here it is with all the good parts and non design bits snipped off. The Bold bits are mine.

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Rendering Authenticity

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Radically Re-thinking the Automotive Business Model

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Use Caution When Asking People What They Want

by: David Armano on Design Research Conference Day 2

It's day 2 at the deign research conference in Chicago.  Steven Herbst of Motorola drove in interesting point home with a video from a focus group.  You have to be careful when putting folks in a "lab environment"—essentially asking them for their opinions.  Watch the video and make your own conclusions.

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Shiv Card

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“Margaret” Goes to Forrester

by: David Armano

Well, today I got to attend the Forrester “Humanizing The Digital Experience” event.  Actually, Margaret—one of my colleagues couldn't make it today, so I went in her place.  That’s right, I was the guy with the dark hair, rectangle specs and “Margaret” on my name tag.  Yeah, I got a few looks.  Well, only in the morning—the kind folks at Forrester reprinted a nametag for me.

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What in Hell is the Fuzzy Front End?

by: John Caddell

No, it's not a new way to customize Honda Civics. According to the Product Development and Management Association, the Fuzzy Front End is a model describing what happens in the earliest stages of new product creation.

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