Claire Beale is one of the lucky few that has been granted a rare interview with Jonathan Ive, who, unless you have been under a rock in the past decade, is Apple’s senior vice-president of Industrial Design. You know, that guy responsible for the iMacs, iPods, and iPhones etc?
Here it is with all the good parts and non design bits snipped off. The Bold bits are mine.
It's day 2 at the deign research conference in Chicago. Steven Herbst of Motorola drove in interesting point home with a video from a focus group. You have to be careful when putting folks in a "lab environment"—essentially asking them for their opinions. Watch the video and make your own conclusions.
Well, today I got to attend the Forrester “Humanizing The Digital Experience” event. Actually, Margaret—one of my colleagues couldn't make it today, so I went in her place. That’s right, I was the guy with the dark hair, rectangle specs and “Margaret” on my name tag. Yeah, I got a few looks. Well, only in the morning—the kind folks at Forrester reprinted a nametag for me.