product design
May 10, 2015

OXO - So Glad You Are Still Around but Wish You Had More Competition

Way back in 2003 I wrote my first blog post about OXO - a company that was all about universal design and that built products that could be used by as many people as possible. In the company's own words that means designing products for young and old, male and female, lefties and righties and many with special needs. 

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age neutral, product design, Dick Stroud, consumer needs
February 3, 2015

Customer Experience and Loyalty Starts and Ends With the Product!

Back in 2011 I asked this question: Customer Experience: What About The ‘Product’? And I ended that conversation with the following assertion:

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customer experiences, product, product design, Maz Iqbal
February 11, 2014

When Customers Want a Product Roadmap, Do This Instead

Product roadmaps suck.

There, I said it. <exhales>

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Hutch Carpenter, product design, B2C relationship, customer insights
August 14, 2013

Two Cases of Job-to-be-done Driven Design

In doing some reading this morning, came across a couple examples of practitioners with a customer-centric orientation emphasizing the job-to-be-done. They come at it from different angles, but share the essence *first* understanding what the customer is trying to get done first, *then* getting down to design and development.

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jobs-to-be-done, customer needs, customer insights, product design, Hutch Carpenter
August 17, 2012

Building the Button to Nowhere

Have you ever heard of the Bridge to Nowhere? I think most of us have; if you haven't, you will momentarily.

I recently discovered the Button to Nowhere. Have you ever had this happen while using a software platform or a mobile app: You click on a button that seems clearly and intuitively labeled, fully expecting it to do one thing and, instead, it did something else?

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Annette Franz Gleneicki, product design, customer centricity, customer needs, Voice of Customer
January 19, 2012

Digital Device Manifesto

The Consumer Electronics Show (CES) can be an intoxicating experience. Drinking in all the devices on the show floor, it’s easy to be dazzled by cool features, brilliant designs, and products you never even dreamed of. Speakers captivate your imagination as they describe bold visions and demo the newest products.

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Denise Lee Yohn, consumer electronics, user insights, product design, usability
November 1, 2011

Apple’s Inconsistent Aesthetics

James Higgs writes an interesting article about the inconsistencies of Apple’s aesthetics. In one corner you have Apple’s sublime and minimal industrial design where every corner or radii has been considered.

These devices have become increasingly simple and pared down, even as the power contained in them has increased. There is very little, if anything, extraneous on the Magic Trackpad or the MacBook Air.

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Design Translator, design, Apple, product design, aesthetics
October 26, 2011

80% of Apps Are Making Less than 1,000 Downloads – #istrategy

The second panel today at iStrategy, the title of which was “Engaging Your Audience with Mobile Apps”. The panellists were:

 

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Yann Gourvennec, apps, product design
June 17, 2011

Sorry, People Do Not Buy Products because They Look Good

One of the most important and significant things that I have learnt in the last few years working with businesses is that people don’t buy your products just because they look good. People buy your products because it benefits them; or it has something that is of value to them.

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Design Translator, product design, value creation, benefits
April 4, 2011

Build Ecosystems Not Products

It is commonly known that Apple does not use user-centered research to help the Business determine what they should create or do next. They go one better. They build “playing fields” wide enough for people to do as they please.

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Design Translator, ecosystems, product design, strategy
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