Procter & Gamble

An Extension Too Far?

by: Jonathan Salem Baskin

One epistle in the branding canon concerns the extension of brand names to products and activities that may not be so obviously connected to the origins of said notoriety.

And the gurus said let there be a Mr. Clean Car Wash.

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Code Words & Secret Meanings

by: Jonathan Salem Baskin

When Procter & Gamble lowered its sales outlook in the middle of last month, it offered up the most traditional, generic excuses for what was wrong...and what it intended to do about it. The one novel item in the announcement garnered no more media scrutiny than the lame rationale that surrounded it.

The company is suffering from pantry deloading.

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Hunting or Gathering?

by: Jonathan Salem Baskin

Google and Procter & Gamble are promoting their "innovative" collaboration to find ways to draw more online attention, having already done so for viewership of a video for Tide's "Talking Stain" commercial (which I thought was absolutely hilarious).

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Business Week Thinks beyond Blogs

by: Matt Rhodes

Three years ago, Business Week published a cover story predicting that blogs would change your business. This week they have followed-up with a piece showing how quickly and how far things have moved since then: Beyond Blogs.

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P&G's acquisition of MDVIP - interesting idea

by: Dick Stroud

P&G recently announced acquisition of a stake in MDVIP, in which physicians keep practices small and focus on preventive care for fee-paying patients

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P&G Creates Virtual Reality Research Room

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Innovation + Execution = Profit

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Open Innovation

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