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Internet: Twice as Influential as TV; Eight Times as Print Media

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

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Five Magazines You Have Never Read

by: Ilya Vedrashko

Someone famous (Ogilvy?) said that it was a good idea to make a habit of picking up magazines that are outside of your usual set.

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It's Live! New JCMC on Social Network Sites

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Why Execs Are Stumbling in a New Media World

by: David Armano

Rob points us to this insightful article in the Globeandmail.  I especially like this excerpt:

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Age-generic or age-specialist

by: Dick Stroud

A sports mag for older people (GeezerJock) and its decision to launch a new title, just for the older cyclists (Master Cyclists), may not sound to be of much importance, but I think it is.
This is what this new mag is all about.

We'll provide the in-depth coverage of all the essential Masters cycling races in every discipline -- from road racing to mountain biking to cyclo-cross.

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“Research says” – don’t you believe it

by: Dick Stroud

A couple of bits of ‘research’ about the 50-plus have recently been published that the press have picked up chewed around, attached a catchy headline and blurted out.

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The Economist and Project Red Stripe

by: Dominic Basulto

The Economist has caught the innovation bug -- as part of Project Red Stripe, a team of Economist staff members are assembling some of the best ideas from around the Web in order to generate innovative new ideas for the magazine:

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Innovation as a 'transitional iteration'

by: Dominic Basulto

In the current issue of New York Magazine, Kurt Andersen describes the changing dynamics of the media business, with a focus on how established media outlets like the New York Times and Washington Post are dealing with the explosion in popularity of online video.

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Ten Questions With Donald Trump

by: Guy Kawasaki

Donald J. Trump is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In August of 2006, Mr. Trump was voted by BusinessWeek magazine as “the world’s most competitive businessperson.”

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Neuromarketing in the News

by: Roger Dooley

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad testing:

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