priming

Women Can Be Irrational, Too

This is big news for guys. For years, I’ve gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter male behavior, but it doesn’t always take that much. Simply including a photo of an attractive woman in a loan offer was enough to boost the response rate as much as a 4% lower interest rate (see A Pretty Woman Beats a Good Loan Deal). 

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Conversion Lessons from a Busty Bloodsucker

If you were at my SXSW panel, How Brain Science Turns Browsers into Buyers, you already saw the latest proof that sexy imagery can boost sales. Ion Interactive, a firm specializing in online conversion, ran a test for online game-maker Kabam to improve signup rates for a vampire game, Thirst of Night. Take a look at the three images tested:

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Politics is Simple: Vote for the Tall Guy

Our decisions aren’t always as rational as we think, and choosing a presidential candidate is no exception. Researchers at Texas Tech have found an innate preference for candidates who are more physically imposing.

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It's the Product, Stupid

The poll I ran earlier this week in Is Your Brand Evil produced results that, in retrospect, were predictable. Fully half the respondents thought that branding could be used in either good or bad ways. Of the other half, my neuromarketing-oriented readers came down four-to-one on the “good” side of branding.

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Rivalry Marketing

Sometimes the best thing for a brand is an enemy: a rival brand that can be the focus of advertising. The other day, Mark Gallagher and Laura Savard at the BlackCoffee blog put the advantage of focusing on a rival succinctly:

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Attractive Women Make Men Impatient

I’ve written a few times about the effects of pictures of attractive women on decision-making by men. In Bikinis, Babes, and Buying, we learned that guys who looked at pictures of bikini-clad women made impulsive decisions. In A Pretty Woman Beats a Good Loan Deal, we found that men accepted higher loan rates when the direct mail offer included a picture of an attractive woman. Do women just make men crazy? Actually, there’s a scientific explanation for these effects.

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Superhero Super-Priming

by: Roger Dooley

OK, here’s a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit… (DON’T read further until you have jotted down some ideas.)

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Sexy Pics Beat Ugly Spiders

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Send in the NeuroArchitect - Two Feet and The Brain

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Priming by Order

by: Roger Dooley

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual’s behavior by the introduction of various subtle cues.

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