Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace that the price is indeed wrong?
Listening to music is one of my favorite hobbies. Today, though, I find myself wondering how all the bands I like can possibly make a living in the post-CD music world, where entertainment choices abound, mainstream radio is a graveyard and paying for music seems passe to some.
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