pricing

Low-price Companies Change Consumer Behaviour Permanently

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Avoiding Fairness Dissonance

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Pricing, Ego, and Emotion

By: Roger Dooley

Neuromarketing and Pricing. Why do people sometimes set prices that are too high, and then stubbornly stick with them despite evidence from the marketplace that the price is indeed wrong?

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How Will Musicians Get Paid In the 21st Century?

by: John Caddell

Listening to music is one of my favorite hobbies. Today, though, I find myself wondering how all the bands I like can possibly make a living in the post-CD music world, where entertainment choices abound, mainstream radio is a graveyard and paying for music seems passe to some.

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How much is that software worth, anyhow?

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Marketing Remix (with Antony Paoni)

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