pricing

Logo Futurelab
July 13, 2007

High Testosterone Marketing

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals?

Continue Reading
gender, customer insights, chemistry, Roger Dooley, equity, young, research, pricing, neuromarketing
April 8, 2007

Green Neuromarketing

by: Roger Dooley

Continue Reading
consumer behaviour, public awareness, buyers, Roger Dooley, pricing, neuromarketing, green marketing, green, energetic efficiency, cost, value, savings
April 5, 2007

Godin’s Joy/Cash Curve and Buying Pain

by: Roger Dooley

Continue Reading
Seth Godin, Roger Dooley, value, pricing, neuromarketing, customer experiences, cost, buyers
March 29, 2007

Think business as usual doesn't cost you money? Check out Parker Hannifin

by: John Caddell

Continue Reading
strategy, sales, pricing, John Caddell
March 28, 2007

Painful Sushi and Other Pricing Blunders

by: Roger Dooley

Continue Reading
Roger Dooley, strategy, sales, retail, pricing, neuromarketing, buyers
February 21, 2007

Price Tag Psychology

by: Roger Dooley

Continue Reading
customer insights, Roger Dooley, selling, shopping behaviour, retail formats, pricing, neuromarketing, retail marketing
January 25, 2007

Lighting companies have a negative incentive to sell compact fluorescents

by: John Caddell

Continue Reading
John Caddell, General Electric, CSR, profit, CFs, strategy, pricing, green, energetic efficiency, Wal-Mart
January 23, 2007

The sneaky price increase - should you use it for business purposes?

By: John Caddell

Continue Reading
pricing, John Caddell, John Gourville, strategy, sales, retail marketing
January 6, 2007

Nintendo’s Blue Ocean Strategy: Wii

by: Alexander Osterwalder

Continue Reading
customer experiences, Wii, Nintendo, Alexander Osterwalder, video games, strategy, pricing, innovation, gaming
December 19, 2006

PREDICTION 2008 will mark the long awaited start of the mobile content era

by: Lynette Webb (with Dan Calladine)

Continue Reading
digital living, content, Lynette Webb, GPS, pricing, mobile, marketing strategy
Subscribe to RSS - pricing