pricing

High Testosterone Marketing

How does marketing to high-testosterone males differ from pitching their lower testosterone counterparts? And who are those testosterone-rich individuals?

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Green Neuromarketing

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Godin’s Joy/Cash Curve and Buying Pain

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Think business as usual doesn't cost you money? Check out Parker Hannifin

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Painful Sushi and Other Pricing Blunders

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Price Tag Psychology

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Lighting companies have a negative incentive to sell compact fluorescents

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The sneaky price increase - should you use it for business purposes?

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Nintendo’s Blue Ocean Strategy: Wii

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PREDICTION 2008 will mark the long awaited start of the mobile content era

by: Lynette Webb (with Dan Calladine)

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