pricing

Delta Doubles Down

by: Jonathan Salem Baskin

It's too easy to rip on the airlines; they're apparently stuck in a no-win situation, with rising fuel prices on one end, and ever-more harried employees and disgruntled passengers on the other.

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When Did Luxury Became Excess?

by: Jonathan Salem Baskin

It turns out that the luxury consumer businesses are feeling the pinch of recession, and I think they only have themselves to blame for hurting their brands.

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Betting on the Future

by: Jonathan Salem Baskin

 
A photo of Chevy's VOLT electric car appeared in USAToday yesterday even though it's two+ years away from the market, and GM is promoting new hybrid vehicles in three. It's a safe bet to expect that the car business will be fundamentally different in a few years.

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A Pretty Woman Beats a Good Loan Deal

Marketers are constantly facing the challenge of how to make an offer more attractive to their customers. Will free shipping garner more orders than a $10 coupon? What about a 10% discount, or a free tote bag? Smart marketers know there is only one way to definitively answer this kind of question: test the options in the marketplace. (Soon, perhaps, neuromarketing technology like fMRI brain scans may reduce the need for field testing…)

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Danger in Discounts

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Will Driving Habits Really Change?

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Anchor Pricing Strategies

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The Future of Retail: Instant Price Match

by: Ilya Vedrashko

The obvious future of in-store experience: you find something you like, reach into your pocket for a small device, scan the barcode, and the device tells you whether and were the same product is available for a lower price. Brick-and-mortar stores become little more than showrooms for merchandise bought elsewhere.

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A Stinky Prediction for Anyone in the Creative Business

by: Scott Goodson

Paul Krugman's Op Ed in Friday's New York Times should be bone chilling for anyone working in the creative end of the business world. That is if you believe it.

He suggests that the digital world and the net is and will increasingly devalue creativity to the extent that businesses will need to give it away for free in order to maintain relationships with customers.

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More on 'The Radiohead Economy'

by: Nancy Baym

Before it slips away, I wanted to draw attention to this excellent article in the Toronto Globe and Mail about the interpersonal elements of the Radiohead pricing experiment. It draws on an article I’ve used often when I teach nonverbal communication about tipping, which I thought was a clever link on the writer’s part:

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