price

Cookie Framing

Years ago, when The Tonight Show ruled late-night TV and when all the guests weren’t celebrities promoting their latest book, movie, or TV show, host Johnny Carson interviewed the Girl Scout who sold the most cookies that year. This young lady, Markita Andrews, set a cookie-sales record that has yet to be broken. What was her technique? In addition to hard work, she used a framing strategy to make her customers view the purchase as a trivial expense:

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Pricing Lessons from Restaurants

My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it’s worth calling special attention to one aspect touched on in that post: how price presentation affects sales. Not, the price itself, which of course is very important, but the way the price is displayed to the diner.

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Neuro-Menus and Restaurant Psychology

Restaurants are great test labs for testing neuromarketing techniques. It’s easy to change offerings, menus, and pricing, and one gets immediate feedback on what’s working and what’s not. One technique I’ve written about from a product standpoint but which is also used by restaurants is decoy pricing.

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Captain Kirk & The Talking Lizard

by: Jonathan Salem Baskin

One of my pet peeves is the elevation of corporate mascots and celebrity spokesmodels from sales promotion tactics to brand strategy. Only now I'm thinking that in certain circumstances, they really are one in the same.

Almost.

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Why Ads Aren't Enough

by: Jonathan Salem Baskin

Did you know that a lot of oil tankers are floating just offshore from various refineries, filled to the brim with cheap oil, just waiting for prices to rise so they can get sold at a bigger profit?

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Starbucks & Saks

by: Jonathan Salem Baskin

As the economic meltdown continues to challenge our very premises about brands and selling, I'm intrigued to watch two well-known names respond to our dire circumstances in somewhat similar ways.

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Ten Bucks

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Holidays 2008: Price Cuts Eroded Value

by: Jonathan Salem Baskin

Frugality is a tough lifestyle choice to monetize.

Of course, people still needed to buy stuff to give to one another in celebration of the holiday of their choice. Products and services were still required to support the ongoing habits of eating, traveling, entertaining, etc. Consumers still consumed.

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Barcode Scanner Apps for Android Reviewed

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And on the Tail: 'Airline'

by: Jonathan Salem Baskin

The latest mergers rumored in the airline industry are proof that brands in air travel have become irrelevant, only to be replaced by blank, white tails on which the word "airline" will appear.

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